Friday, 12 Jul 2024

Sally Freedman: A Passionate Football Professional

Passion and persistence are two words that Sally Freedman uses to describe her journey in the football industry. Born and raised in England, Sally’s dream was always to work in the sport she loves. After completing her Masters in Business (Sport Management) and moving to Australia on an academic scholarship, Sally faced numerous challenges in getting her foot in the door. Despite facing rejection and being told she was too experienced, Sally persisted and eventually found her way into the sports industry.

Sally’s breakthrough came when she applied for a volunteer position at the 2015 AFC Asian Cup in Australia. To her surprise, she was offered a full-time paid role as the Protocol Manager. This opportunity allowed Sally to gain valuable experience in sport and football, and it opened the door for her to work with UEFA in Switzerland in 2018.

In an interview with Jobs in Football, Sally reflects on her unique career background, her love for football, and her strong desire to promote gender equality in the industry.

How Sally Started Working in the Football Industry

Sally’s journey into the football industry was far from traditional. While living in Australia, she faced difficulty finding a job in the sports industry despite holding a Master’s degree. Determined to pursue her dream, Sally took on various roles outside of sport until she finally got her foot in the door as a Business Manager for Ice Skating Queensland.

However, Sally’s passion for football never wavered, and an opportunity arose when she learned about the volunteer positions available for the 2015 AFC Asian Cup. Despite facing a scheduling conflict, Sally flew back to Australia from Brazil to attend the interview. Her enthusiasm and passion for football resonated with the interviewers, and she was offered a paid position as the Protocol Manager for the Asian Cup.

Sally’s journey into the football industry was a combination of luck and determination, but it was her love for the game that ultimately led her to where she is today.

Sally’s Passion for Football

Sally’s passion for football began at a young age. Growing up in Brighton, England, in a family of football fans, Sally developed a love for the game early on. She would watch Brighton’s home games and play football in the garden with her two older brothers. Even her first job was football-related, working at Brighton’s old ground, the Goldstone Ground, serving hotdogs and burgers to fans.

Despite her love for the sport, Sally faced obstacles when she wanted to play football at school. She was told that football was only for boys and was limited to playing netball or hockey. This experience fueled her determination to find a way to be a part of the beautiful game.

At the age of 23, Sally joined a football team after meeting some ladies in a bar who were recruiting players. Though she had little playing experience, her passion and dedication drove her to improve. Sally has been playing football for almost 20 years and considers it a universal language that brings people together.

Sally’s Roles at UEFA

Sally’s career at UEFA began when she moved to Switzerland in 2018. With her background in sports management and experience in football, she saw an opportunity to work for UEFA and applied for the position of Online Promotion Manager for Euro 2020. After a lengthy recruitment process, she was offered the position, which was a dream come true.

As the Online Promotion Manager, Sally is responsible for managing the worldwide promotion of tickets for various UEFA events such as Euro 2020, UEFA Champions League, UEFA Europa League, UEFA Super Cup, and UEFA Nations League. Her role involves implementing marketing and communication strategies to increase reach, engagement, and revenue on a global scale.

In addition to her role at UEFA, Sally also works for the UEFA Foundation for Children as a Content Writer and Communication Manager. She is responsible for promoting and communicating the foundation’s work worldwide, sharing stories of their impactful initiatives.

Sally’s Future Career Aspirations

Looking ahead, Sally hopes to continue utilizing her expertise in marketing and communication within the football industry. She is particularly passionate about promoting gender equality in sports and aims to secure a senior role where she can drive change and address the gender inequalities that still exist.

Sally’s journey in the football industry is a testament to the power of passion and persistence. She serves as an inspiration to those aspiring to pursue a career in football, reminding them to embrace rejection, utilize networks, and seize every opportunity that comes their way.


Frequently Asked Questions

1. How did Sally Freedman start working in the football industry?

Sally’s journey into the football industry began in Australia, where she faced difficulty finding a job in sports despite her Master’s degree. However, she was offered a role as the Protocol Manager for the 2015 AFC Asian Cup, which opened doors for her to work in football.

2. What is Sally’s role at UEFA?

Sally is the Online Promotion Manager at UEFA, responsible for managing the worldwide promotion of tickets for various UEFA events. She also works as a Content Writer and Communication Manager for the UEFA Foundation for Children.

3. What are Sally’s career aspirations?

Sally hopes to continue utilizing her expertise in marketing and communication within the football industry, with a particular focus on promoting gender equality. She aims to secure a senior role where she can drive change and address gender inequalities.

4. How did Sally’s passion for football develop?

Sally’s love for football started at a young age, growing up in Brighton, England. Her parents were football fans, and she would watch Brighton’s games and play football with her brothers. Despite facing obstacles when wanting to play at school, her passion for the sport never wavered.

5. What advice does Sally have for aspiring football professionals?

Sally emphasizes the importance of persistence, passion, and determination. She encourages aspiring professionals to embrace rejection, utilize networks, and seize every opportunity that comes their way.


Conclusion

Sally Freedman’s journey in the football industry reflects her unwavering passion for the sport and her determination to overcome obstacles. From her humble beginnings in Australia to her roles at UEFA, Sally has made a significant impact and continues to strive for gender equality within the industry. Her story serves as an inspiration to anyone seeking a career in football, reminding us all of the power of passion, persistence, and never giving up on our dreams.