Jaguar Land Rover announces plans for new innovation hub in the Midlands


Jaguar Land Rover has announced plans to create a new innovation hub in the West Midlands. The new facility forms part of the Coventry car maker’s new Open Innovation strategy which was announced yesterday (Wednesday April 27).

The new innovation hub is part of a partnership with investor and corporate innovation platform Plug and Play and will aim to create and deliver next-generation technologies to support Jaguar Land Rover’s Reimagine strategy. Jaguar Land Rover has not yet announced a location for the new innovation hub but says it will be close to its West Midlands headquarters.

The car maker’s global headquarters is in Whitley in Coventry, though since the arrival of current CEO Thierry Bollore the board has based itself at Jaguar Land Rover’s design and engineering centre in Gaydon, Warwickshire. Announcing the new Open Innovation strategy, Jaguar Land Rover said the aim was to accelerate next-generation technology and sustainability to support its Modern Luxury vision for the business, its partners, and customers.

READ MORE: Is Jaguar Land Rover set to launch a ‘baby’ Land Rover Defender?

Open Innovation will drive collaborations with start-ups, scale-ups and like-minded external organisations on electrification, connectivity, digital services, metaverse, intelligent enterprise, manufacturing, supply chain and sustainability. As part of the new global strategy, the car maker will launch a first-of-its kind innovation hub in the UK, in partnership with the corporate innovation platform and investor, Plug and Play.



Jaguar Land Rover's design and engineering centre in Gaydon
Jaguar Land Rover’s design and engineering centre in Gaydon

In addition, two separate partnerships with Cubo Itau and Firjan will provide access to the vibrant Latin American start-up ecosystem. The announcement is part of Jaguar Land Rover’s Reimagine strategy and it says by collaborating with innovators and sector experts, the Open Innovation programme will help the business identify digital services, products, tools, and processes for it to achieve its goal of net zero by 2039, while creating new value chains for the business.

As a founding partner of Plug and Play UK, Jaguar Land Rover is building an ecosystem of start-ups and scale-ups that will create jobs and opportunities for the digital economy. The platform will also provide access to a global ecosystem of potential partners, enabling the organisation to test new technologies and business models.

In addition, Jaguar Land Rover has signed two partnership agreements in Brazil with Cubo Itau and Firjan. Brazil is an important hub to benefit from the flourishing Latin American start-up ecosystem, as well as being home to one of Jaguar Land Rover’s production facilities.

Cubo Itau, located in São Paulo, currently hosts hundreds of start-ups covering several industries like fintech, agribusiness, healthcare and retail. Jaguar Land Rover will play a key role in Cubo’s newly created Smart Mobility Hub, which will spearhead innovations for the automotive sector.

Firjan, is a private entity that represents industrial and business sectors in Rio de Janeiro state. With a 10,000-strong network of enterprise members, Firjan will work closely with Jaguar Land Rover to connect start-ups who are developing advanced automotive manufacturing processes and provide access to advanced laboratories for R&D programmes.

To help enable Open Innovation, Jaguar Land Rover has appointed more than 70 ‘champions’ from across key business areas – including sustainability, engineering, design, research, and manufacturing – who will be at the forefront of driving the strategy.

François Dossa, executive director, strategy and sustainability, Jaguar Land Rover, said: “With the launch of the Open Innovation platform, Jaguar Land Rover is looking at the entire mobility and sustainability ecosystem to offer an unparalleled customer experience, shaping the future of our industry, and paving the way to the future. We will explore everything from second-life batteries and circular economy to new fintech, insurtech and digital services – all aligned with Jaguar Land Rover as the proud creators of Modern Luxury.”





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